Michael Jacobs on Muck Rack

Michael Jacobs

Toronto
Covers:  powersports, snowmachines, atvs, road trips, steak houses, motorcycle, personal watercraft, luxury accommodations, boating
Full-tilt adventure touring. We are the experts in motorized adventure. Cars, boats, sleds, RVs, bikes, ATVs - you name it.

Interview

What was your first job as a journalist?

Writing about a motorcycle trip for Motorcycle.com. Honestly, it was crap and I had no idea what I was doing.

Have you ever used a typewriter?

Yes, mostly to write about personal experiences not meant for publication.

How is social media changing news?

It changes speed, frequency, accuracy and vocabulary.

Who's your favorite fictional journalist?

Kent Brockman?

What does it mean to be a journalist?

To experience, learn and to share in a clear and entertaining way through photos, videos, maps, illustrations and words.

What's the funniest news-related #hashtag you've seen?

The Onion's #OurAnnualYear

How do you prefer to be pitched on stories?

By e-mail, over a couple days.

What tools and software do you use to do your job?

iPhone, iPad, GoPro, Lenovo laptop, homebrew desktop, Adobe Premiere, Microsoft Word, WordPress, Joomla, a Canon DSLR, and very rarely, film.

What's your favorite social network?

Instagram.

Who do you wish followed you?

The Economist. Maybe Harper's, but why would they.

Why did you become a journalist?

Because I didn't enjoy things unless I could talk about them after, and then turn them into some universally applicable piece of knowledge.

Did you work for your high school newspaper? If so, what did you do there?

Nope. I did work for my primary school television station as an video operator and journalist. I printed anarchist leaflets in high school.

What story are you most proud of writing or working on?

"The Bikers Reunion Is Just Like Every Other Motorcycle Rally – Except That It’s Not."

What advice can you offer to aspiring journalists?

Pick up the phone more.

When's the best time to pitch you?

Anytime.

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