Allison O’Kelly, Founder and CEO of Corps Team, didn’t start out with a plan to start up a business. Most of us don’t. When most of her acquaintances in the Washington, D.C. area community where she had lived her entire life headed off to the University of Maryland, O’Kelly chose Georgia instead. She wanted to be her “own person.” She studied accounting at the U of G; a rather staid, conventional seeming discipline for someone wanting to spread their wings, but she loved it.
One of my favorite parts of the holiday season is that I get some breathing room in my calendar. I love to use this time to spend time with friends and family, to work on projects and certainly to catch up on my reading. If you want to take time to read to improve your professional life, there are three books I read this year that I recommend. We are living in a time of disruption.
For the occasion of World AIDS Day, December 1, 2017, I recently conducted an interview with Deborah Dugan, CEO of (RED). (RED) proclaims the bold mission of eradicating AIDS in our lifetime. “I love working at (RED) because I feel like it uses all of my skillsets that I used in business to disrupt philanthropy. I deal with youth and if you can get youth to give a darn about this world, companies come. And then if you get youth and companies to come to the table you can use that to effect policy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".