Whitney Wingerd

At CSTMR, we love original content. If done correctly,it builds authority, showcases expertise, and delivers real and long-lasting value. But compelling original content takes time, resources, and subject matter depth across multiple channels and departments. For many of us (marketers, small business owners, startup founders, etc.), especially those with lean teams or tight timelines, keeping up with that demand is a challenge.

At CSTMR, we love original content. If done correctly,it builds authority, showcases expertise, and delivers real and long-lasting value. But compelling original content takes time, resources, and subject matter depth across multiple channels and departments. For many of us (marketers, small business owners, startup founders, etc.), especially those with lean teams or tight timelines, keeping up with that demand is a challenge.

Engagement is marketing gold. Unlocking high engagement, however, can be tricky—especially for fintech companies. Soaring competition and similar product offerings both pose significant challenges. If that weren’t enough, the human attention span is shorter than ever before. But short attention spans don’t have to be the death knell of engagement. In fact, they can be easily leveraged thanks to advancements in technology and the evolution of content consumption preferences.