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Will Webster

As seen in: Medium, Red Bull, HospitalityNet, The Weekly Take from CBRE, Energy Voice, Hotel News Resource, Sail-World, Hotel Online, Lodging Magazine, 4Hoteliers and
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Articles

The 4 market research trends shaping 2026

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By Will Webster, Rachad Davis
Intro A year ago, we published our 2025 Market Research Trends Report and called out what had by then become a universal truth: Artificial Intelligence in market research wasn’t a passing fad. Twelve months later, adopting AI is no longer innovative – it’s foundational. With 95% of researchers now using AI tools regularly or experimenting with them, the gap is no longer between those who use AI and those who don’t.
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Alternative Lodging Sources Continue to Take Share from Traditional Hotels - CBRE U.S. Hotels State of the Union March 2025 Edition

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By David Fuller, Robert Mandelbaum, Will Webster
| Hospitality Trends
Economy CBRE is forecasting 2.4% 2025 GDP growth above the 2.1% long run. Inflation is expected to decrease in 2025 dropping to 2.5% down from 2.9% in 2024. The Fed Funds Target Rate is expected to decrease to 80 bps by the end of 2025 to 3.9%. Employment is expected to pick up in 2025 increasing 0.6%. Employment gains in January were the strongest since Q4 2023. In January, employment rose 1.7% and wages grew 4.1%, around 106 bps higher than inflation.
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Profiling the Development Pipeline

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By Robert Mandelbaum, Will Webster
| Lodging Magazine Verified
According to CoStar, there were 1,264 properties with a combined total of 151,129 guestrooms under construction in the United States as of November 2024, which represents approximately 2.6 percent of the existing inventory of U.S. hotel rooms. For perspective, the average monthly ratio of rooms under construction to total inventory since 2019 is 2.9 percent.
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