Palo Alto Networks really, really doesn’t want to share its workplace demographics. When an investment firm asked the cybersecurity company to disclose its diversity numbers, Palo Alto Networks — which has 11 men and one woman on its management team — refused. When the investment firm, Trillium Asset Management, put it to a shareholder vote, Palo Alto Networks’ board — made up of 10 men and one woman — officially opposed it. Then, earlier this month, the tech company’s shareholders voted.
Members of Congress, frustrated with the lack of diversity in the tech industry, are calling on Silicon Valley firms to fully disclose their workplace demographics. An investigation by Reveal from The Center for Investigative Reporting found that of 211 of the top tech companies in the Bay Area, only 23 publicly released their EEO-1 reports, which show the race and gender breakdown of their employees by job category.
Palo Alto Networks has so little diversity among top executives that its CEO and president are both white men named Mark. The cybersecurity company’s management team has 11 men and one woman – the head of human resources – with no apparent racial diversity. The company’s board of directors says it has diversity under control but it is opposing an upcoming shareholder resolution calling on the company to share its workplace demographics and diversity initiatives.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".