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William Cheever Rava on Muck Rack

William Cheever Rava

As seen in: JD Supra
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Articles

The Shape of the Season: Holiday Insights on Nontraditional Trademarks | JD Supra

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By Samuel Coren, William Cheever Rava
| JD Supra
The holiday season puts brands on full display—storefronts glow, packaging pops, and signature sounds and scents fill the air. It is also a great time to consider how nontraditional trademarks might advance your brand’s business goals. Here are a few practical takeaways to help your team leverage the season. From tinsel to trademark. Most trademarks are words or logos, but that’s just the tip of the iceberg.
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State AGs Call for Congressional Action on Copycat THC Edibles | JD Supra

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By Barak A. Cohen, Andrew Kline, William Cheever Rava
| JD Supra
More than 20 state attorneys general (AGs) authored an open letter to congressional leaders calling for legislation that would regulate tetrahydrocannabinol (THC) edibles that mimic the packaging and names of popular products.
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Trademark Modernization Act of 2020: Three New Year’s Gifts for Brand Owners | JD Supra

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By Britt Anderson, Alexander Garcia, William Cheever Rava
| JD Supra
The Trademark Modernization Act of 2020 (TMA) was signed into law on December 27, 2020, making several changes to the Lanham Act that have important effects on trademark owners’ brand protection programs. Consistent with the U.S. Patent and Trademark Office’s (PTO) efforts over the years to reduce deadwood trademark filings, the TMA introduces entirely new ex parte proceedings that may be used to challenge the validity of registrations.
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