This is the editor’s letter in the current issue of The Week magazine. "It is difficult to get a man to understand something when his salary depends on his not understanding it." Upton Sinclair said this nearly a century ago, but it continues to explain much, including many Americans' adamant refusal to accept the reality of climate change. In the past three weeks, two monstrous hurricanes of historic intensity devastated large swathes of Texas, Florida, and the Caribbean.
We should all look up more often. Tens of millions of Americans pulled their heads out of their work and their cellphones this week to witness a rare total solar eclipse, which created an eerie midday twilight as it rolled 3,000 miles across the country, spooking the birds and cows and leaving vast crowds of normally crabby humans cooing and exclaiming like children.
This is the editorâ€™s letter in the current issue of The Week magazine. President Trump lives in a binary universe. All interactions are transactional, and you either win or lose. You either dominate and humiliate your opponent, as in the case of "Low-Energy Jeb," "Little Marco," or "Crooked Hillary," or you suffer humiliation yourself. It's zero-sum all the way. I'm not psychoanalyzing here â€” Trump has openly espoused this worldview for decades.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".