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Articles by William Gelner
How Running Helps Me Creatively
I haven't always loved to run. Growing up as an athlete, running was the thing you had to do to get to play lacrosse or soccer or basketball or whatever I was playing that season. I don't run because I'm good. I'm not fast. I'm not graceful. In fact, I often compare my running style to an old diesel engine. It takes a little while to get going and can run forever, but it's NOT a pretty process.
A Lesson in Lifestyle, Courtesy of the Woolsey Fire
If you're lucky enough to have a long career in advertising, you will inevitably be faced with choices that pit your job against your lifestyle. Last year, I tried choosing both, and somehow ended up with more. For as long as I can remember, the ocean has been my therapy. When I lived in New York, I spent half my life in transit between Manhattan and Montauk so I could be near water every weekend. So, when I moved to California in 2007, Malibu seemed like the ideal place to settle.
Want to Be a Better Creative? Scare Yourself and Learn to Fly
At Huge, my job is to create transformative experiences for consumers across myriad landscapes—from platforms and products to AR/VR to Super Bowl spots and yes, even print ads. The boundaries and channels where creativity can live change rapidly as user behavior evolves. I believe there's no better time to be in our industry. But a few years ago, before joining Huge, I had reached an impasse of sorts. I felt a little burned out. A bit bored.
5 Ways Parents Can Successfully Transition Back to Work
Like any major life event, parenting changes people in fundamental ways. Studies prove that biochemical reactions change women's brains after they become mothers. Regions associated with emotional regulation and empathy grow. And according to one researcher, "in animals and humans during the postpartum period, there's an enormous desire to take care of their own child." Similar changes occur in men involved in caregiving.
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