Winfield Salyards

Summary By asking the right questions you get a framework for researching and building a buyer dossier that fits within the larger story of your ICP and buyer’s journey. But what are the questions to ask? If you have ever taken a class on acting, story writing or played D&D you know understanding your characters takes time and empathetic thought—putting yourself into the shoes of the character within the setting.

Summary As B2B marketers plan for FY25, it's crucial to revisit the fundamentals of their marketing strategy to ensure future success. This includes reevaluating your Ideal Customer Profile (ICP), updating buyer personas, understanding shifts within the buying committee, and conducting a comprehensive content audit. Additionally, optimizing cross-channel alignment and leveraging technology will improve efficiency and impact.

Summary This post offers actionable strategies for COOs to drive sustainable growth by aligning sales, marketing, customer success, and product teams. Readers will learn how a unified Revenue Growth strategy fosters collaboration, data-driven decisions, and customer-centric outcomes, leading to long-term success across go-to-market functions. By Maria Geokezas, Chief Operating Officer at Heinz Marketing For many organizations today, sustainable growth is the new goal.