Winner Ajibola

If your entire brand positioning is aimed at affordability, while your acquisition and signups might be initially high, you might need to increase your prices to scale. So how do you do this without chasing away your target market? Upsells. This post will share practical ways Ryanair is currently upselling to maximize profit and some key takeaways you can implement for your own business.

Every entrepreneur dreams of a breakout product. That one success that propels their company to new heights. For the Dollar Shave Club, it was their $1 shaving sticks and for Apple, it was the iPhone. But what happens when that single product becomes the sole focus, carrying the entire weight of the company’s revenue and brand identity? This post covers everything you need to know about having a hero product and how it can become a nightmare using Toms shoes as a case study.

When you ask about the gender pay gap and why there aren’t enough women in decision-making roles, the first thing people tell you is that women rarely take up these opportunities. Last year, I read Ayisha Osori’s book “Love Does Not Win Elections” detailing her experience while running for a position in the Nigerian House of Representatives. Her goal was simple — to be able to influence policies that could help bridge gender inequality.