Xavier Tai
Chiang Mai, Singapore
As seen in:
The AI Journal
Covers:
AI creative production, generative AI for ad creative, AI video, motion design, visual production workflows, creative automation, quality control for AI-generated media, production tools and limitatio
Doesn't Cover:
B2B revenue operations, general business automation, AI investment trends, cryptocurrency, personal finance, consumer technology reviews, entertainment news, sports, fashion, consumer hardware
AI Automation Engineer | 15 years enterprise experience, 6 years in AI automation | Delivered projects for Disney, Sony | IBM certified | Sharing what works
Get in touch with Xavier
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Xavier Tai’s Biography
Read Full Bio →I'm a Singaporean ad creative producer, motion designer and writer. I make ad creative with AI and publish the production systems behind it.
Background
I have spent over sixteen years in commercial production, animating TV series and games. My credits include multiple Disney Junior animated series and more than sixty games, from mobile titles to a console release on Steam, PlayStation, Xbox and Nintendo Switch.
Today I use AI across motion, video, image, UGC and interactive work. I build the wo…
Xavier Tai’s Journalist Portfolio
8 Ways to Measure AI Implementation OI Beyond Simple Cost Savings
Interview
See all 6 answers →How is social media changing news?
Social media has made news feel like it is happening in real time. People react, share, fact check, and even break stories before traditional outlets do. From the AI side, it is interesting because platforms basically act like giant data streams. You can see what topics spike, how sentiment changes, and how fast something spreads. It has made news faster, more interactive, and a lot more driven by what people are talking about in the moment.
What's the funniest news-related #hashtag you've seen?
#ThisIsNotTheOnion
People use it when a real news story sounds so ridiculous that it feels like satire. Always makes me laugh.
What tools and software do you use to do your job?
For building automation systems: n8n, Make.com, Zapier, Python, JavaScript. For AI integrations: Claude API, OpenAI API, vector databases like Supabase and Pinecone. For CRM work: Salesforce, HubSpot, custom API integrations.
For writing: I keep it simple—Google Docs for drafts, Grammarly for editing, and Claude for research and ideation. I also use Fireflies.ai to transcribe client calls, which often turn into article ideas.
Most of my workflow is about connecting different tools together, which is probably why I write about automation so much.