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Xin Yu Bie

As seen in: Taylor & Francis Online
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Articles

AI-mediated cultural tourism experiences: balancing utility and authenticity in shaping cultural attachment and tourist engagement

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By Zhi Zheng, Jong Min Kim, Xin Yu Bie
| Taylor & Francis Online
ABSTRACT Artificial intelligence (AI) recommendation systems increasingly shape tourist decision-making on digital platforms, yet their influence on cultural attachment and engagement remains underexplored. Drawing on the Stimulus–Organism–Response framework integrated with appraisal and attribution perspectives, this study examines how perceived benefits and perceived concerns toward AI-generated cultural recommendations jointly influence tourists’ emotional attachment and engagement behavior.
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