Yaling Jiang on Muck Rack

Yaling Jiang

London, Shanghai Shi
As seen in: Following the yuan, CNN, MSN, TIME, Wiley Online Library, Yahoo Canada, Yahoo News, Yahoo News Malaysia, Yahoo Singapore, WIRED (UK), WIRED Magazine and
Covers:  business of fashion, tech, art and food
Interpret Chinese consumers at Following the Yuan & ApertureChina consultancy | catching signals before they turn into trends | @columbiajourn @uniofbath

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Yaling Jiang’s Biography

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Bilingual business journalist

Yaling Jiang’s Journalist Portfolio

Yaling Jiang

Yaling Jiang

caixinglobal.com - It's time for Huawei to prove itself. After enduring three rounds of U.S. sanctions, the C…

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Articles

Too big to cancel? The curious comeback of Cai Xukun | Following the Yuan

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By Yaling Jiang
| Following the yuan
The first time I experienced the power of traffic star was after a couple of mundane e-commerce purchase. Along with my chocolate and face cream from two separate brands came with fridge magnets, postcards, bag accessory, all carrying a print out of a young male actor. I thought these may be important to a fan, so instead of throwing it away, I posted on rednote saying that I’m happy to send it to whoever is willing to cover postage.
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#75: Devil Wears Prada II underperforms, Xinhua enters GEO, Labubu fridge goes viral, Samsung exits China | Following the Yuan

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By Yaling Jiang
| Following the yuan
Brands mentioned in this issue: Mengniu, Miu Miu, Saint Laurent, Pop Mart, Samsung, Xinhua, Deepseek, Nordisk, NNormal, Nanamica, Mammut ūüďä BIG STAT China‚Äôs May Day travel numbers grow, but per-capita spending quietly slips // China‚Äôs Ministry of Culture and Tourism reported 325 million domestic trips during the May Day holiday, up 3.6% year-on-year, with total tourism spending reaching 185.5 billion RMB (+2.9%).
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Navigating mainland China's regional archetypes

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By Yaling Jiang
| Following the yuan
Text & design:Rongrong Zhuge Editor:Yaling Jiang Editor’s notes: What’s the point of archetypes and stereotypes? I believe they are essential to our understanding of different human conditions and how environments shape individuals. Within China, the difference is that an archetype is a recognized character type, and stereotypes form later in people’s minds when the archetype enters mainstream discourse, get repeated, generalized, and later solidified into collective assumptions.
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