Yichun Kong on Muck Rack

Yichun Kong

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Articles

Does AI communication strategy matter for health persuasion? Comparing three archetypes in visual health education

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By Yuehan Pan, Yihan Zhang, Yicheng Xia, Chaoyuan Zuo, Ruomo Guo, Mo Liang, Yichun Kong
| Frontiers
Abstract Introduction: Artificial intelligence (AI) systems are increasingly explored as tools for visual health education, yet whether their communication style influences persuasive outcomes remains unclear. This study compared three AI communication strategy archetypes to test whether emotional or cognitive pathways more strongly drive behavioral intention.
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