Skip To Main Content
Yina Li on Muck Rack

Yina Li

As seen in: Wiley Online Library, MDPI, Taylor & Francis Online, BMC Cancer, SCImago Journal & Country Rank, Chinese Management Studies, International Journal of Contemporary Hospitality Management
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Yina

Contact Yina, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

The Vitality Stack: Where We’re Investing to Power Health and Purpose

|
By Yina Li
| reachcapital.com
Healthcare has become obsessed with “longevity.” It refers to how long people live, with a focus on extending lives while maintaining a certain quality of health. But it’s worth asking: to what end? Living longer is undoubtedly a worthwhile aspiration. But people don’t wake up every day optimizing for more years alone. They want years lived with health, agency, and purpose. At Reach, we believe the real objective isn’t longevity.
Open in Who Shared Issue with article?

Co-opetition strategies in live streaming commerce: a game theory perspective

|
By Yina Li, Yanrong Wang, Jiayu Zhou, Yu Ning
| Taylor & Francis Online
Abstract This paper examines the strategic interactions between a start-up firm (he) and an established live streaming firm (she) in live streaming commerce. Using a game model, the paper explores three scenarios: (1) competition, (2) co-opetition with a live streaming selling service, and (3) co-opetition with a live streaming training service. The findings indicate that the spillover effect can enhance profits for both firms, particularly the one with greater bargaining power.
Open in Who Shared Issue with article?

The Role of Consumer Preferences Information Sharing in Agricultural Products Quality Improvement

|
By Wenzhuo Li, Wenhui Fu, Yina Li, Qiang Lin
| Wiley Online Library Verified
Data Availability Statement The authors have nothing to report. Supporting Information Filename Description nav70042-sup-0001-Online-AppendixS1.pdfPDF document, 273 KB Data S1 Supporting Information. References , , and . 2021. “Government Interventions to Promote Agricultural Innovation.” Manufacturing & Service Operations Management 23, no. 2: 437–452. , , and . 2021. “Incentivizing Farmers to Invest in Quality Through Quality-Based Payment.” Production and Operations Management 30, no. 10: 3812–3830.
Open in Who Shared Issue with article?
See all 13 licensed articles (19 Total)