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Yogi Schulz on Muck Rack

Yogi Schulz

Calgary
Covers:  Information technology, energy, oil & gas, energy transition
Doesn't Cover: Celebrities

Interview

What was your first job as a journalist?

Contributor to Computing Canada.

Have you ever used a typewriter?

Yes, I used IBM Selectric and Executive typewriters.

How is social media changing news?

Social media changed the news to be more entertaining and less analytical.

What does it mean to be a journalist?

Share information, analysis and comment on likely impact. Push back against deliberate misinformation.

How do you prefer to be pitched on stories?

By email summary.

What tools and software do you use to do your job?

Word, search engines

What's your favorite social network?

LinkedIn.

Who do you wish followed you?

Steven Guilbeault - Minister of Environment and Climate Change of Canada

Why did you become a journalist?

To build a personal profile in the information technology sector.

Did you work for your high school newspaper? If so, what did you do there?

No.

What story are you most proud of writing or working on?

Canada's Phoenix payroll system fiasco.

What advice can you offer to aspiring journalists?

Keep writing; stick to verifiable facts.

When's the best time to pitch you?

In the afternoon.

What's the worst pitch you ever got?

Bizarre product that will be on display at CES.

What's your favorite drink?

Cranberry juice.

When you're not at a computer, where are you most likely to be?

Watching TV or riding my bicycle.

Aside from your own, what's your favorite publication to read?

The Economist

What's the most common misperception about your beat?

Information technology - Technology can solve business problems.Energy - The energy transition can be fast, easy, and cheap.

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