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Yuen Ting Chay on Muck Rack

Yuen Ting Chay

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Articles

Fair and lovely: building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore | WARC

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By Stella C. Chia, Yuen Ting Chay
| WARC
Fair and lovely: building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore Stella C. Chia, Yuen Ting Chay, Poh Kwan Cheong, et al. In this study, we proposed an integrated model with which we suggested that perceptions of peers and interpersonal communication with peers each mediate the influence of skin-lightening­ advertisements on college women in a South Asian country - Singapore.
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