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Yunlu Yin

As seen in: Color Research & Application, Wiley Online Library, eLife
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Articles

Identity Multiplicity Signaling Fosters Interpersonal Trust

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By Yiqi Yu, Zhengyu Shen, Yunlu Yin, Yi Su
| Wiley Online Library Verified
Conflicts of Interest The authors declare no conflicts of interest. Supporting Information Filename Description mar22224-sup-0001-Multiple_identity-Web_appendix.docx3.8 MB Multiple identity-R2-Web appendix. References 1994. “Social Self-Regulation.” Personality and Social Psychology Bulletin 20, no. 5: 473–483. , , and . 2021. “Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects.” Journal of the Academy of Marketing Science 50: 296–323. , and . 1987.
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Algorithm‐Generated Identity Labeling Promotes Identity‐Consistent Product Preferences

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By Yunxuan Hu, Yunlu Yin, Zhengyu Shen
| Wiley Online Library Verified
Supporting Information References , and . 2020. “Nudging Individuals' Creativity Using Social Labeling.” PLoS One 15, no. 2: e0228961. Airbnb. 2017. “ Discover Your Travel Personality With the Airbnb Trip Matcher.” Accessed July 1, 2024. https://news.airbnb.com/discover-your-travel-personality-with-the-airbnb-trip-matcher/. , , and . 2023. “Consumer Responses to Ai-Generated Charitable Giving Ads.” Journal of Advertising 52, no. 4: 486–503. , , , and . 2024.
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Promoting subjective preferences in simple economic choices during nap

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By Sizhi Ai, Yunlu Yin, Yu Chen, Cong Wang
| eLife
Abstract Sleep is known to benefit consolidation of memories, especially those of motivational relevance. Yet, it remains largely unknown the extent to which sleep influences reward-associated behavior, in particular, whether and how sleep modulates reward evaluation that critically underlies value-based decisions. Here, we show that neural processing during sleep can selectively bias preferences in simple economic choices when the sleeper is stimulated by covert, reward-associated cues.
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