Yunsha Pu on Muck Rack

Yunsha Pu

As seen in: Taylor & Francis Online
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Articles

Exploring Emotional Contagion and Reciprocity Between Social Media Influencers and Followers: A Content Analysis of Autobiographic Content About Depression and Comments on Douyin

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By Jinxu Li, Lu Tang, Yunsha Pu, Nigze Wang
| Taylor & Francis Online
ABSTRACT The relationship between social media influencers and their followers is a distinctive form of interpersonal relationship that emerges in the age of social media, characterized by asymmetry in information flow, influence, and perceived intimacy. Emotional contagion and social exchange are integral to the formation and maintenance of traditional online relationships.
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