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Yuri Shub on Muck Rack

Yuri Shub

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Interesting to see ChatGPT bidding on various 'Christmas gift' keywords on Google Ads. OpenAI are basically using Google’s own real estate to migrate search behaviour over to ChatGPT. | Michael Scott | 40 comments

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By Yuri Shub, Mario Parker, Josh Kilmister
| LinkedIn
Interesting to see ChatGPT bidding on various 'Christmas gift' keywords on Google Ads. OpenAI are basically using Google’s own real estate to migrate search behaviour over to ChatGPT.
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Google Ads or Meta Ads? Wrong question. They play completely different roles in the funnel. Google's stronger side captures intent (pull marketing) ↳ The user is already searching for a solution… | Hana Kobzová | 37 comments

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By Faisal Ahmed, Yuri Shub, Bruno Pião
| LinkedIn
Google Ads or Meta Ads? Wrong question. They play completely different roles in the funnel. Google's stronger side captures intent (pull marketing) ↳ The user is already searching for a solution. You just show up. ↳ Best for high-intent buyers in active search mode. Meta Ads is strong in creating interest (push marketing) ↳ The user is scrolling. You interrupt, attract, nurture. ↳ Best for discovery and demand that doesn't exist yet. The winning play? Stop treating them as competitors.
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