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Articles by Zach Goldner
eMarketer Podcast: The Daily: Are we back to traveling again, gamifying shopping, and brands that want to text us
On today's episode, we discuss whether the summer travel boom will last, how the economic climate is influencing how people think about vacations, and the changes in how people choose where they go on vacation. "In Other News," we discuss whether folks want gamified shopping experiences and how brands should—and shouldn't—text you. Tune in to the discussion with our analyst Zach Goldner and director of forecasting Oscar Orozco.
eMarketer Podcast: How travel companies (and ads) are changing, virtual living rooms, and streaming ads
Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!
eMarketer Podcast: The long road to a travel recovery, CTV versus linear, and TV makers streaming ads
On today's episode, we discuss how airlines, hotels, and vacation rental homes are recovering, and the ways in which travel might be changed forever. We then talk about the shift of ad dollars and viewers from connected TV to linear, TV makers that are staking their future growth on streaming ads, and how the vMVPD (skinny bundle) market is shaking out.
eMarketer Podcast: How US media use will change in 2021, virtual co-viewing, and video games replacing music
Tubi is FOX’s breakthrough ad-supported streaming platform, offering advertisers flexibility and ease to reach massive incremental audiences everywhere. It’s where best-in-class entertainment meets best-in-class streaming, with more than thirty thousand titles including shows, movies, live news, and break through entertainment across the FOX portfolio. Watch now.
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