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Smarter campaigns, less complexity: DoorDash’s AI vision

Jul 02, 2026 | EMARKETER

At Cannes Lions 2026, Vassili Samolis, Vice President of Ad Products and AI Foundations, DoorDash, joined EMARKETER’s Sarah Marzano in our studio to share how AI is transforming the future of commerce media. Hear about how DoorDash Ads is building smarter advertising systems that help brands connect with consumers more effectively, simplify campaign management for advertisers of all sizes, and the evolving role of AI in driving discovery.

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TVB questions accuracy of Nielsen’s ad-supported viewing figures

Jul 02, 2026 |

By Marisa Jones

| EMARKETER

The news: The Television Bureau of Advertising (TVB) is urging Nielsen to provide a more accurate picture of total ad-supported TV viewing, according to a TVB email cited by The Desk. A TVB representative said Nielsen’s Ad-Supported Gauge product is “missing key context” needed to understand today’s viewing landscape. TVB, which represents the broadcast TV industry, argues that Nielsen’s estimate of streaming’s share of ad-supported viewing—46.6% in Q1—is overstated.

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Dick’s tests paid loyalty to deepen customer ties

Jul 02, 2026 |

By Rachel Wolff

| EMARKETER

The news: Dick’s Sporting Goods joined Amazon, Walmart, and Target in offering a paid membership program. The details: The newly introduced paid tier of Dick’s ScoreCard loyalty program will cost shoppers $99 per year. In exchange, they will receive benefits worth at least $350 per year.

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Industry KPIs: Entertainment app sessions reach high as music, audio engagement falls

Jul 02, 2026 |

By Marisa Jones

| EMARKETER

The news: Entertainment app session lengths in Q1 2026 reached a high between Q1 2025 and Q1 2026, while music and audio engagement declined, according to our industry KPI data provided by Airship. Entertainment apps—which include video streaming, sports, and content-driven experiences—rebounded to a period-high of 3.80 minutes in Q1 2026, up from 3.78 minutes in Q1 2025 and 2.97 minutes in Q3 2025. Music and audio had an opposite trajectory.

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AI fuels more desktop use while TV keeps its sports advantage

Jul 02, 2026 |

By Koryn Stevens

| EMARKETER

The trend: US adult media consumption will reach 13 hours and 26 minutes per day in 2026, per EMARKETER’s US Time Spent With Media H2 2026 Update report. The increase was driven by generative AI platforms, which added a new block of screen time without reducing usage in other media categories.

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ZYN can tout reduced risk

Jul 02, 2026 |

By Beth Snyder Bulik

| EMARKETER

The news: A newly modified FDA order allows Philip Morris' ZYN nicotine pouches to be marketed as less harmful than cigarettes. The order allows marketing that says adults who switch from cigarettes to ZYN reduce their risk of some smoking-related diseases, making it the first nicotine pouch brand cleared for this type of claim.

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AI is both helping and hindering retailers’ battle against fraud

Jul 02, 2026 |

By Rachel Wolff

| EMARKETER

The news: AI is simultaneously making returns fraud easier to commit and easier to prevent. More retailers are using AI tools from companies like Happy Returns, Narvar, and Loop to detect fraudulent returns and drive other improvements in their reverse logistics capabilities, per Business Insider. But more consumers are using AI to generate their return and refund requests, as well as create fake images, receipts, and other evidence to bolster fraudulent claims.

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Credit card volume grew faster than any other payment type, per Fed

Jul 02, 2026 |

By Katherine Smith

| EMARKETER

The news: Credit card payment volume growth outstripped debit for the first time since 2000, per the Federal Reserve Payment Study. Credit card payments grew to 67.1 billion, up 16.2 billion since 2021. General-purpose credit cards drove these gains, commanding 96% of all credit card payments, up from 94% in 2021. In contrast, private-label card volume fell from 3.1 billion in 2021 to 2.9 billion in 2024.

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Consumers expect brands to address controversies first on social media

Jul 02, 2026 |

By Koryn Stevens

| EMARKETER

The trend: Social media has become the primary channel for corporate reputation, transforming how audiences experience and evaluate brand controversies, according to Sprout Social’s Q2 2026 Pulse Survey, conducted across 2,250 social media users in the US, UK and Australia. Social networks are now the top place consumers discover brand crises, outpacing traditional news outlets and word-of-mouth.

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Family finance starts earlier

Jul 02, 2026 |

By Lauren Ashcraft

| EMARKETER

The news: Parents are talking to their children about money earlier and more openly than previous generations, creating an opportunity for banks to build relationships from the start of their financial journeys, per U.S. Bank’s recent survey. Zoom in: The data highlights several opportunities for banks to support families before children become banking customers: 67% of parents have already started or plan to start teaching basic money management before their children turn 12.

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Recent Articles

Smarter campaigns, less complexity: DoorDash’s AI vision

TVB questions accuracy of Nielsen’s ad-supported viewing figures

Dick’s tests paid loyalty to deepen customer ties

Industry KPIs: Entertainment app sessions reach high as music, audio engagement falls

AI fuels more desktop use while TV keeps its sports advantage

ZYN can tout reduced risk

AI is both helping and hindering retailers’ battle against fraud

Credit card volume grew faster than any other payment type, per Fed

Consumers expect brands to address controversies first on social media

Family finance starts earlier

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