EMARKETER
Online/Digital
EMARKETER, formerly Insider Intelligence, is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce. Source
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Media Outlet details
| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesShoppers go public over bad service, not bad shipping
Key stat: 31% of US adults say poor customer service while trying to resolve a problem is the most likely reason they would post publicly about a brand, more than double the 14% who would post about paying for expedited shipping that never showed up, according to a March survey from Radial. Beyond the chart: Responsiveness pays off well before a complaint goes public.
Whoop opens lab testing to non-members, creating a new customer funnel
The news: Wearable company Whoop is expanding access to its Advanced Labs testing to non-members. Launched a year ago, Advanced Labs lets users purchase Quest lab tests for cardiovascular, metabolic, hormonal, and inflammatory health through the Whoop platform. The service combines blood testing, clinician-reviewed results, AI-powered insights, and personalized recommendations.
10 Charts That Define Worldwide Digital Markets in Q3 and Beyond
AI adoption is scaling worldwide, and marketers are increasing their investments in the technology. But for all the transformation AI promises, many markets are still being won on familiar terms. Here are 10 charts highlighting the trends digital leaders should watch in Q3 and beyond. This deck covers: Rising consumer AI adoption and marketer investment worldwide Digital advertising's new leader and fastest-growing surfaces Ecommerce growth and Asia-Pacific's global lead
B2B Social Media and Influencer Marketing 2026
B2B brands build credibility beyond their own messaging. As buyers increasingly rely on outside validation—and AI systems cite many of the same third-party sources—marketers need to understand how those sources shape visibility, influencer strategy, and measurement. Key Question: How can B2B marketers adapt their social and influencer strategies as buyers and AI systems place more weight on outside sources?
AI advertising gets a potential answer to its visibility problem
The news: Data and market intelligence company Similarweb announced AI Ads on Monday, a data set that purports to offer a competitive analysis of ads in conversational AI environments like ChatGPT, Google AI Mode, and Google AI Overviews (AIOs). Why it matters: AI Ads highlights a key challenge marketers face in advertising across AI environments: A lack of visibility into the context in which their ads appear.
AI expands discovery and gives smaller companies an opening
The news: AI is expanding the competitive set of options available to consumers during their path to purchase, which often leads to a longer research and decision process. Half (50.1%) of US consumers have switched from a brand they normally buy because of an AI recommendation at least sometimes, per Envision Horizons’ “2026 AI Shopping Report.” 63% have used AI to “turn a shopping need into a purchase list,” per RTB House's “Who’s Buying?” report.
Protein brands lead ChatGPT nutrition bar recommendations
The data: A handful of protein and nutrition bar brands dominate ChatGPT recommendations in the category, according to EMARKETER’s July AI Visibility Index (AIVI): US Food and Beverage, which tracks how brands appear in AI-generated recommendations across 16 food and beverage categories. RXBAR posted the highest mention rate—appearing in 56% of ChatGPT recommendations for protein and nutrition bars—followed by Quest Nutrition (52%), Barebells and Clif (both 39%) and Kind (29%).
Ulta brings C-beauty to the US beauty market
The news: Chinese beauty company Proya Cosmetics will make its US debut in November in partnership with Ulta Beauty, per The Wall Street Journal. The brand’s skincare products will be available on the retailer’s ecommerce platforms and at 400 stores. What it means: The partnership could be the start of a “C-beauty” wave, as several factors create an opening for Chinese brands. Growing interest in Asian beauty brands.
PayPal reportedly considers Stripe sale
The news: PayPal is in negotiations to sell itself to Stripe and Advent International, per an exclusive from The Wall Street Journal. This is a reversal from PayPal’s position that it was not open to a sale and was actively defending against a potential takeover. Why this matters: If Stripe acquires PayPal, it could strengthen its position across multiple arms of its business. Digital wallet. PayPal and Venmo’s digital wallets have a consumer-facing ecommerce presence that Stripe’s Link does not.
Retail AI works best when shoppers feel the benefits, not the surveillance
The news: Checkout is becoming AI’s clearest consumer-facing ROI case in retail. 42% of US consumers want faster checkout and call it their No. 1 priority, and 48.2% will avoid a store because of checkout delays, per VoCoVo’s “In-Store Intelligence” report. More than one-third of US retail decision-makers want to address this: 38.9% call faster checkout their strongest motivator for AI adoption and investment. However, there’s a disconnect between both parties around AI use for theft reduction.