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Zachary Reutlinger on Muck Rack

Zachary Reutlinger

As seen in: Arival
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Articles

What Operators Get Wrong About TikTok (And How to Fix It)

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By Zachary Reutlinger
| Arival Verified
At least 71% of European TikTok users say they’re likely to book a holiday based on recommendations they’ve seen on the platform. And according to TikTok Marketing Science, 70% of users report booking a trip or activity after seeing TikTok content, with 52% completing that booking within a week.
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