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Zaimy Johana Johan on Muck Rack

Zaimy Johana Johan

As seen in: Journal of Islamic Marketing
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Articles

Muslim Friendly Hospitality Attributes Towards Destination Loyalty with the Moderating Effect of Self Congruity: A Conceptual Paper

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By Ismah Osman, Zaimy Johana Johan
| hrmars.com
Muslim travelers are becoming a larger portion of the travel sector, which is acknowledged. The demand for visiting a place that is accommodating to Muslims and has Muslim-friendly facilities has substantially expanded. Nevertheless, many academics claim that Muslim-friendly accommodations service and destination performance are still lagging behind that of a traditional hotel and facilities because of the standards that apply to Muslim-friendly destination service delivery.
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