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Articles by Zeina Rizk
Digital Marketing Strategies for Small Business
Introduction Today, digital marketing strategies are becoming an important part of the marketing strategies of businesses. These strategies are similar to the traditional marketing strategies that are adopted by companies when it comes to goals and mission. This is because both methods aim at creating brand awareness and help companies to connect with customers online. Digital marketing strategies are beneficial to every type of business and specifically small businesses.
Secrets of a successful Snapchat advertising strategy
Social media has grown into a dominant business tool as marketers have increasingly realised its potential for reaching key audiences. Today, 74% of businesses believe social media is a key component to their marketing strategy, with 2.77 billion people expected to use social platforms worldwide by 2019. But investing in social media requires careful planning. Different platforms and ad formats can present challenges for all kinds of advertisers.
Allocating marketing budgets in a changing retail landscape
Search or social? TV or radio? Desktop or mobile? Today’s retailers are faced with an ever-increasing number of marketing options that make effective budget allocation a complex equation. As marketing opportunities fragment across multiple platforms, channels, and devices, retail marketers need to make budgets work harder.
Creative measurement is stuck in the 90s: Why advertisers must evolve their metrics
Digital advertising measurement has come a long way since HotWired launched the first AT&T web banners back in 1994, and most advertisers now use attribution in one form or another. While media and audience are getting their fair share of analytical rigour – particularly in programmatic – digital creative is receiving very little attention because it doesn’t have the same impact on budgets.
Top Five Tips For Managing International Affiliate Marketing Campaigns
In an increasingly connected world, a global affiliate marketing strategy is essential for any brand looking to grow their business across borders. Even though running international affiliate activities brings many new opportunities, various challenges such as language barriers, lack of market knowledge and brand awareness in specific countries will need to be considered to successfully expand at a global scale.
Why Referral Marketing Works and How to Use It
Marketing can be expensive and time-consuming. Referral marketing is anything but this. In fact, referrals are the cheapest and most effective form of marketing and shouldn’t be ignored. In its simplest form, referral marketing doesn’t cost a dime. All you need to do is provide a good customer experience and tell your clients to spread the word. That’s it. But that would be leaving a lot of referral marketing’s potential on the table.
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