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Zhang Fa on Muck Rack

Zhang Fa

As seen in: Nature, MDPI
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Articles

The role of swift guanxi and empathy in co-creation behavior: a cultural analysis of influencer marketing in China

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By Cui Yuting, Zhang Fa, Duan Chunlin
| Nature Verified
Abstract Value co-creation between influencers and users requires closer attention to market and cultural factors. This study explores the co-creation process between influencers and consumers through swift guanxi and empathy, using PLS-SEM and ANN methods. It examines differences associated with regional cultural tightness in value co-creation behaviour.
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Independence Effects of Heat and Ash on Forest Soil Nematode-Trapping Fungi Communities

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By Wang Hai-Qing, Davide Fornacca, Li Fei-Teng, Zhang Fa
| MDPI
This is an early access version, the complete PDF, HTML, and XML versions will be available soon.
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