1 Introduction Anna Yang, the founder of the clothing brand ANNAKIKI, is a famous Chinese independent designer who has participated in Milan Fashion Week many times. As a sensitive, creative, and maverick designer, Anna Yang clearly has a strong design thinking (Brown 2008; Rylander Eklund et al. 2022; Verma et al. 2023). For example, she has user empathy and effectively balances avant-garde design with customer needs.