Zihan Lyu on Muck Rack

Zihan Lyu

United Kingdom
As seen in: Blenheim Chalcot, Search Engine Watch, ClickZ, Accountancy Age, The CFO, HRD Connect, Treasury Live: The voice of The Global Treasurer
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Articles

Brands Are Betting Earned Media Will Shape AI Answers

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By Zihan Lyu
| ClickZ Verified
Shoppers are handing more of the buying journey to AI, and brands from Balenciaga to e.l.f. Beauty are rebuilding around earned, third-party validation to influence what the models say about them. More of every purchase now begins inside a chatbot, and the answer it returns is assembled from sources the brand does not own.
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Lo & Sons President on How Far AI Closes the Gap With Enterprise Brands

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By Zihan Lyu
| ClickZ Verified
AI is often sold to small brands as the great equalizer. The pitch says a 12-person team can finally operate like a 1,200-person one. Katie Omstead, President of Lo & Sons, has a more exact read. AI has closed the distance between small and enterprise brands. But the remaining distance is made up of problems AI can’t solve. Lo & Sons creates premium travel and work bags designed to make life on the go easier. Helen Lo founded the brand more than 15 years ago.
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Assaf Ronen on Why HelloFresh Sees Itself as a Day-One Startup

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By Zihan Lyu
| ClickZ Verified
HelloFresh serves roughly a billion meals a year. That sounds like the ceiling of a category it helped invent. Assaf Ronen does not read it that way. Set against the 500 billion dinners served across the Western world, a billion is a rounding error. So the Global President of HelloFresh Group and CEO of HelloFresh North America still runs the business like it is just getting started.
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