Hi everyone, Today I’m sharing an essay I’ve been writing for a while. A year ago, I posted a piece called “Is Social First Killing the Role of the Art Director?” It came from a personal frustration: client after client asking for content to look lo-fi, shot on iPhone, stripped of anything that felt produced or crafted. Every curated decision got taken out. So did the fun in my job. It made me wonder: is being an art director even enjoyable anymore? Now, a year later, it feels worse.