News & Views Sixty seconds on . . . WW Sixty seconds on . . . WW News BMJ 2025; 389 doi: https://doi.org/10.1136/bmj.r942 Cite this as: BMJ 2025;389:r942 Do you mean WWE? No, this has nothing to do with Hulk Hogan and his pals. WW is the slimline name that WeightWatchers adopted in 2018 as it reshaped itself as a wellness brand that wasn’t just about helping people lose weight. I hear they’ve lost pounds? Dollars, actually.