Zachary Sniderman on Muck Rack

Zachary Sniderman

New York
As seen in: The New York Times, Mashable, The Daily Beast, Esquire, Greatist, WSOC-TV (Charlotte, NC), Columbia Journalism Review, The Last Magazine
Creative strategy, Exposure, Clair and Stone. Misses pond hockey.
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Behind the Scenes with Twin Shadow: The Stream: GQ on TV: GQ

Behind the Scenes with Twin Shadow: The Stream: GQ on TV: GQ

GQ.com — When we first meet our hero, he's doubled over trying to sing, as his synth writhes beneath his outstretched hands. Twin Shadow is playing a pre-album warmup at Glasslands in Brooklyn. The new album, Confess, drops mid-July, and band leader-cum-mastermind George Lewis Jr. is doing his best to get a packed house of Brooklynites and Lower East Side moonlighters to move their feet to some new tracks and also corral his keyboard, being held aloft by "two sexy bitches."
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Indie Game Documentary Shines a Light on Exciting New Breed of Developers

Indie Game Documentary Shines a Light on Exciting New Breed of Developers

Mashable — Indie video games have been riding shotgun to blockbusters like Modern Warfare and Madden for years. One documentary is using the Internet to tell the story of a new breed of developers who are bringing independent and small-budget games into the spotlight.
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Project Unbreakable Gives Sexual Abuse Victims a Voice in Pictures

Project Unbreakable Gives Sexual Abuse Victims a Voice in Pictures

Mashable — Pictures can capture a moment, express a feeling or, with Project Unbreakable, help sexual abuse victims take control over the violence done to them. Project Unbreakable was created in October of 2011 by Grace Brown, a 19-year-old studying at New York's School of Visual Arts, as a way to address sexual abuse by empowering its victims.
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The Origin of Twitter's "Fail Whale"

The Origin of Twitter's "Fail Whale"

Mashable — If you've been on Twitter in the past month, you've probably bumped into the Fail Whale once or twice.
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Is Twitter a Touchdown for Social Good?

Is Twitter a Touchdown for Social Good?

Mashable —
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If I Die: Facebook App Lets You Leave Sweet Last Words

If I Die: Facebook App Lets You Leave Sweet Last Words

Mashable — Facebook profiles don't die the same way people do. If I Die is a Facebook app that makes sure, even if you die, your social self can still send out your last wishes and post messages to your friends years after you're gone.
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Esperanza Spalding: Chamber Music Society :: Music :: Reviews :: Paste

Esperanza Spalding: Chamber Music Society :: Music :: Reviews :: Paste

www.pastemagazine.com — Renowned bassist shows of her vocal skills Esperanza Spalding, the Portland-based vocalist/bassist known for her intoxicating live performances, is technically stunning.
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TENNIS' Sea Journey

TENNIS' Sea Journey

The Last Magazine — If you hear Tennis make some references to boats, beaches, or other nautical paraphernalia, it's warranted. The Denver-based buzz band is comprised of lovebirds-turned-sailors Alaina Moore and Patrick Riley. The duo spent their cash on a small sailboat, Swift Ranger, and sailed along the North-Atlantic coastline for seven months.
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Toro Y Moi's Lo-Fi Nostalgia

Toro Y Moi's Lo-Fi Nostalgia

The Last Magazine — It's hard to fall in love to Auto-Tune and modern pop music is accordingly just rebounding from a cold, mechanical dip into the overproduction pool. It takes some kind of special to dive back in and emerge with an album that is touchingly human.
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iPad Magazines: Just a Little Bit of History Repeating

iPad Magazines: Just a Little Bit of History Repeating

Columbia Journalism Review — Last December, headlines decreed that the digital publishing world was falling apart. After an initial surge, iPad magazine sales were steadily-sometimes precipitously-dropping. How is the iPad's publishing arc the same as every other type of new media to hit the market?
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Neon Indian's Alan Palomo on Era Extrana, Sounds That Give Him the 'Chilly Willies,' and Belittli...

Neon Indian's Alan Palomo on Era Extrana, Sounds That Give Him the 'Chilly Willies,' and Belittli...

www.vulture.com — Pumping synths, off-kilter samples, and a touch of nostalgic melancholy and teenage longing have helped Neon Indian become the psychedelic lion of the slow-burning low-fi movement.
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The Yeah Yeah Yeahs' Karen O on Her New Psycho-Opera, Stop the Virgens

The Yeah Yeah Yeahs' Karen O on Her New Psycho-Opera, Stop the Virgens

www.vulture.com — Karen O, best known for fronting the Yeah Yeah Yeahs, has long been crossing over into other mediums: She scored Spike Jonze's Where the Wild Things Are and directed music videos for bands like the Liars and Foetus. This weekend she'll turn into the nightmare-ish, singing/yelping den mother at the heart of Stop the Virgens , a psycho-opera she co-created with KK Barrett that features insane costumes, new music, and high-watt collaborators like the Creator's Project and director Adam Rapp.
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Do Tablet Apps and Ebooks Spell the End of Pop-Up Books?

Do Tablet Apps and Ebooks Spell the End of Pop-Up Books?

Daily Beast — Are pop-up books dying? We remember pulling our first paper tab and seeing a book miraculously come to life. But a lot of kids these days are getting that kick on iPads and other fancy tablets. Which makes one wonder if the steady stream of interactive ebooks aimed at kids means that this generation won't have childhood memories of Pat the Bunny, Where's Spot, or Peter Rabbit? Anyone worried about the future can exhale-sort of.
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DC Comics Reboot, the New 52: Books: GQ

DC Comics Reboot, the New 52: Books: GQ

GQ.com — It's Tuesday afternoon in Times Square and fans are lining up outside Midtown Comics to see what the "New 52" looks like. The New 52 is a vast reimagining and redesign of DC's 52 most iconic and beloved superheroes running through September. In short, it's a bid to save comic books.
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Style Inspiration from Tintin in the The Adventures of Tintin: Style: GQ

Style Inspiration from Tintin in the The Adventures of Tintin: Style: GQ

GQ.com — Tintin might just be the perfect dandy journalist: adventurous, clever, youthful, and stylish in that French, I don't even have to try to look this good kind of way.
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