Photo: KSTP. The American Lung Association is launching a "Buy Two, Give Two" campaign in which for every two face masks purchased, two more will be donated to those in need. Matt Belanger Updated: July 22, 2020 06:09 AM Created: July 22, 2020 05:56 AM Like most nonprofits, the American Lung Association is being hit hard by the pandemic seeing fewer donations. But at the same time, the group's work has never been more important, and the ALA has launched a $25 million COVID-19 Action initiative.