"We want to provide the best service for American customers, so we want to not be closely linked with politics," Wang Qiujing, GAC president, said through an interpreter in an interview at the Detroit auto show. "This is the reason we want to rename the brand." GAC picked the Chinese name Trumpchi in 2010, well before Trump was elected. The similarity to Trump is just a coincidence, Wang added. GAC will continue to use Trumpchi in China, where the word means legend and good fortune.