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Shama Hyder on Muck Rack

Shama Hyder

Miami
As seen in: LinkedIn, Medium, MSN, Forbes, The Washington Post, Newsweek, Entrepreneur, Fast Company, inc.com., Substack and
Built + exited Zen Media. Henry Crown Fellow. Keynote speaker. Bestselling author. Applied AI Evangelist at Wispr Flow

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Shama Hyder’s Biography

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Shama Hyder is a columnist, content creator, and media personality who writes about the intersection of technology, business strategy, and market timing. She writes regular columns for Inc. Magazine and MarTech, where she challenges conventional thinking about urgency, competitive advantage, and strategic decision-making. With 664K+ LinkedIn followers and 2 million total social reach across platforms, she's become a trusted voice for executives navigating rapid change.

As a bestselling author, …

Shama Hyder’s Journalist Portfolio

How Heritage Brands Can Win in the AI Era

How Heritage Brands Can Win in the AI Era

As tech companies race to add AI features, legacy brands are discovering their biggest competitive advantage.

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What Diageo's Formula 1 Strategy Can Teach You About Luxury Marketing

What Diageo's Formula 1 Strategy Can Teach You About Luxury Marketing

As consumer expectations evolve, luxury brands are redefining experiential marketing.

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The TikTok-fueled shift B2B marketers can't afford to ignore | MarTech

The TikTok-fueled shift B2B marketers can't afford to ignore | MarTech

As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences wh…

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How 3 companies are reinventing event marketing with SoLoMo | MarTech

How 3 companies are reinventing event marketing with SoLoMo | MarTech

Create unforgettable experiences and boost event attendance by using a combination of social, local and mobil…

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Articles

Marketing Teams Are Finding Mistakes Customers Used to Catch. The Fix Starts With 3 Tools

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By Shama Hyder
| Inc. Verified
From translations to chatbot flows to social listening, marketers are using new tools to keep campaigns cleaner, faster, and less vulnerable to costly errors. A tagline that reads fine in English can read wrong in German. A customer in that market will catch it but your team, working in a language it doesn’t speak, likely won’t.
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AI Split the Creator Economy in 2. Most Brands Are Still Paying for the Wrong Half

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By Shama Hyder
| Inc. Verified
Brands aren’t just buying audiences anymore. The real opportunity may be creators whose ideas people trust, cite, and act on. Cannes Lions ran two economies at once this year. Down on the beach, creators lined up for activations, shooting content and trading follower counts. A few blocks away, in rooms like Collins House, a different crowd gathered to trade something else: judgment.
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OpenAI’s Creator Retreat Sparked a Backlash. The Bigger Lesson Is About Staging, Not Strategy

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By Shama Hyder
| Inc. Verified
The backlash was loud, but the real mistake was narrower: OpenAI let a luxury retreat frame a product education effort the wrong way. Last weekend, OpenAI flew a group of creators to a luxury resort in upstate New York for something it called Summer Club. There were ChatGPT workshops between the beekeeping sessions and the painting classes. The creators posted, and the internet erupted.
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Who's your favorite fictional journalist?

Lois Lane

What's your favorite social network?

Twitter

Did you work for your high school newspaper? If so, what did you do there?

Yes! Editor and broadcast.