Shama Hyder on Muck Rack

Shama Hyder

Miami
As seen in: Inc., LinkedIn, Medium, MSN, Forbes, The Washington Post, Newsweek, Entrepreneur, Fast Company, inc.com., Substack and
Built + exited Zen Media. Henry Crown Fellow. Keynote speaker on customer experience, growth, and Applied AI. Bestselling author.

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Shama Hyder’s Biography

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Shama Hyder is a columnist, content creator, and media personality who writes about the intersection of technology, business strategy, and market timing. She writes regular columns for Inc. Magazine and MarTech, where she challenges conventional thinking about urgency, competitive advantage, and strategic decision-making. With 664K+ LinkedIn followers and 2 million total social reach across platforms, she's become a trusted voice for executives navigating rapid change.

As a bestselling author, …

Shama Hyder’s Journalist Portfolio

How Heritage Brands Can Win in the AI Era

How Heritage Brands Can Win in the AI Era

As tech companies race to add AI features, legacy brands are discovering their biggest competitive advantage.

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What Diageo's Formula 1 Strategy Can Teach You About Luxury Marketing

What Diageo's Formula 1 Strategy Can Teach You About Luxury Marketing

As consumer expectations evolve, luxury brands are redefining experiential marketing.

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The TikTok-fueled shift B2B marketers can't afford to ignore | MarTech

The TikTok-fueled shift B2B marketers can't afford to ignore | MarTech

As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences wh…

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How 3 companies are reinventing event marketing with SoLoMo | MarTech

How 3 companies are reinventing event marketing with SoLoMo | MarTech

Create unforgettable experiences and boost event attendance by using a combination of social, local and mobil…

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Articles

How to use B2B PR to shape what AI recommends

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By Shama Hyder
| MarTech
B2B brands are learning that showing up in AI-generated answers is only part of the challenge. AI systems also shape how vendors are framed, compared, and recommended during the buying process. That distinction matters because more software buyers are now turning to AI tools before they consult analyst reports or search engines.
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How to use B2B PR to shape what AI recommends

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By Shama Hyder
| harro.com
B2B brands are learning that showing up in AI-generated answers is only part of the challenge. AI systems also shape how vendors are framed, compared, and recommended during the buying process. That distinction matters because more software buyers are now turning to AI tools before they consult analyst reports or search engines.
Open in Who Shared Issue with article?

Customer Loyalty Is Declining. Here Are 4 Ways Founders Can Win It Back

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By Shama Hyder
| inc.com.
To gain die-hard customers, activate marketing channels that encourage emotional connections with your brand. When asked about brand loyalty by eMarketer in 2025, almost two-thirds of survey participants said customer loyalty was on the decline. However, there’s an antidote to this phenomenon: building emotional connections with your buyers. A shopper who has multiple positive experiences with your people, products, or services is more likely to come back.
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Interview

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Who's your favorite fictional journalist?

Lois Lane

What's your favorite social network?

Twitter

Did you work for your high school newspaper? If so, what did you do there?

Yes! Editor and broadcast.

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Get in touch with Shama

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