pharmalive.com
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"Be Prepared." This simple phrase has been guiding Boy Scouts for more than a century in their efforts to explore unknown territory, seek adventure, and face challenges. These two words remind Scouts that marching off into the woods is ill-advised without first planning a path, packing appropriate supplies, considering risks, and anticipating challenges. Scouts understand they can't plan for every situation, but know that by thinking ahead and using their training they can arm themselves with the right knowledge to identify and overcome common pitfalls. In the frontier of the Web, these words can serve as a guide for pharmaceutical communicators seeking to explore the world of social media.