Christopher Versace is the Editor of PowerTrend Profits investment newsletter and PowerTrend Pro, a long-short trading service. Mr. Versace is also a contributor to Real Money Pro and to Forbes.com. He uses a PowerTrend perspective that looks at the shifting landscape of economics, demographics,...
With the close of last week, we are now halfway through the current quarter and, thus far, it’s been another positive one for the stock market. The Dow Jones Industrial Average and the Nasdaq Composite Index are up 4.3% to 4.5%, while the S&P 500 lags behind, but still with a gain of just under 2.5%. Of course, the thing to keep in mind, those quarter to date returns were predicated on strong performance in October, which has ceded ground during the first half of November.
In 2005, The Hershey Food Company renamed itself “The Hershey Company” and many saw this as indicating product changes to come following Apple Computer renaming itself simply Apple. Since then we’ve seen Hershey expand its offering into gum, mints and other candy categories, but also into jerky to catch a ride in our Food with Integrity investing theme.
Amid expanding markets such as digital commerce and streaming video, other growing markets can, from time to time, be stepped over and missed. But that doesn't mean they aren't opportunities. One such market is e-sports, and it's one that I've been on the periphery of for some time now; but even I tend to take notice when the market for this form of content consumption is set to grow from $493 million in 2016 to $660 million this year, and more than $1.1 billion in 2019.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".