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Articles by Aaron Starkman
IKEA Ad | By Rethink Canada, Aaron Starkman | Lürzer's Archive
“U Up?”: IKEA texted customers between 10pm and 5am on a Friday night, asking “u up?”. Sleepy scrollers who engaged in late night chat were rewarded with a free new mattress, in case the source of their sleeplessness was bed-based. [03.24.050] 1/2 [03.24.043] 1/2 [03.24.091] 1/12 [03.24.075] 1/6 [1.24.121] 1/3 Prev Next Your cart is empty Subtotal Cart empty Shipping Calculated at Checkout Checkout
Why We Got Rid of Monday Client Presentations for Good
Because it's a surefire way to ruin a creative's weekend. So that's it. That's the basically the whole article. OK, OK, I'll add a tiny bit more context because these articles generally have more than 30 words. So here's 150 more words. How easy is it to book the client meeting on Tuesday, Wednesday, Thursday or Friday!?! We've discovered it's easy. It's REALLY easy. Will your clients have an issue? No! We've told all our clients about our policy and it was met with universal applause.
Inauguration Week as Creative Brief: 7 Things Brands Can Learn
Joe Biden's inaugural address already seems ages ago, and it's easy just to see it as a bit of oratory, a fleeting thing. But it's worth digging into after the fact because the inaugural address—and the subsequent speeches and actions of the last week—are not just words: They are a creative brief for America. JFK's brief was a bold, daring challenge to the American people. FDR's brief was a declaration of truth in a time of despair. Others with less iconic initials used it as a laundry list.
Experiential in the Face of a Global Pandemic
Talk to young people, and they'll tell you they love immersive, interactive experiences over things. CMOs have reacted, with one-third committing 20-50 percent of their budgets to experiential marketing, according to a Freeman study. Enter coronavirus, which has entire countries asking people to isolate themselves, and health officials across the globe encouraging social distancing. Not great for those of us who create experiences you're supposed to touch and feel in public spaces.
Brands, Let's Celebrate Women Every Day, Not One Month a Year
March has been dominated by the COVID-19 crisis, but it's also been Women's History Month. And as it draws to a close, it's worth reminding brands that they should acknowledge the hardships of women year-round, rather than spent one month patting themselves on the back for their own inclusivity. As a senior producer and director for over a decade, I've witnessed these discrepancies first-hand working for brands, agencies and production companies across the ad industry.
4 Great Ads of the Past We Could Make Today Without Leaving Home
Three weeks ago, I met Fernando Machado in Miami for a podcast episode of It's Only Fu--ing Advertising. The coronavirus was on the news a lot (nothing compared to the 24/7 coverage there is now). As we greeted each other, Fernando and I joked about doing a fist bump instead of shaking hands. A very small part of the podcast was even devoted to COVID-19.
Six tips on how to be a semi-decent agency partner
Six tips on how to be a semi-decent agency partner Identifying a shared belief between a brand and its biggest believers is key, according to Rethink's Aaron Starkman. This article appears in the November/December 2017 issue of strategy. Client-agency relationships aren’t always filled with sunshine, lollipops and rainbows.
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