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Aaron Goldfarb on Muck Rack

Aaron Goldfarb

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Brooklyn
As seen in: VinePair, MSN, The New York Times, Yahoo Life, Business Insider, Forbes, The Wall Street Journal, Yahoo Canada, Yahoo News Malaysia, New York Post, The Daily Beast and
Covers:  alcohol, drinking, beer, craft beer, cocktails, breweries, bars, food
Now out! DUSTY BOOZE from @abramsbooks. Also: @nytimes, @wsj, @EsquireMag, @VinePair writer-at-large. Beer, whiskey, cocktails, 🍊 hoops

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Aaron Goldfarb’s Biography

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Aaron Goldfarb is the author of 12 books, including the upcoming "Dusty Booze: In Search of Vintage Spirits." In 2020 he was named Tales of the Cocktail Spirited Awards writer of the year. He has written for the New York Times, Wall Street Journal, Esquire, and VinePair, where he currently serves as their writer-at-large. He co-hosts and co-created the shows "Tailgaters" (ViceTV) and "The Sipping Point" (Spirits Network). He lives in Brooklyn with his family.

Aaron Goldfarb’s Journalist Portfolio

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Mr. DeMille, I'm Ready for Your Booze Stash

Mr. DeMille, I'm Ready for Your Booze Stash

Dusty hunters seek valuable old bottles of whiskey and other spirits. This one found the collection of a life…

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You Can Thank Facebook for Bourbon. You Can Thank It for Ruining Bourbon, Too.

You Can Thank Facebook for Bourbon. You Can Thank It for Ruining Bourbon, Too.

On June 13, 2019, at 1:45 p.m. EST, a private Facebook group with around 55,000 members, known simply as "BSM…

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JaNee: Where Is She Now?

JaNee: Where Is She Now?

The most viral bartender in history isn't "Professor" Jerry Thomas or Dale DeGroff. Nor is it David Wondrich …

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The Proustian Allure of the Miller High Life

The Proustian Allure of the Miller High Life

"King Cocktail" Dale DeGroff likes his Miller High Life served alongside shots of Old Grand-Dad. Brooklyn bar…

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How Did the Blow Job Shot Happen?

How Did the Blow Job Shot Happen?

The crudest era in cocktail history begins with a man pruning his peach trees in Florida in the early '80s. T…

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The Quick Rise and (Tragic) Fall of Bed Clubs

The Quick Rise and (Tragic) Fall of Bed Clubs

What happens when you take ancient Greek and Roman dining concepts, an Austrian count by way of Holland, of-t…

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Articles

Give It a Rest! How Glass Demijohn Resting Leads to Extraordinary Mezcals

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By Aaron Goldfarb Verified
| VinePair Verified
At the longtime Macurichos family palenque, located in Santiago Matatlán, the so-called “world capital of mezcal” in Valles Centrales region some 30 miles east of Oaxaca City, there is a space known as el cuarto de descanso, the “resting room.” There, several hundred demijohns — 10-gallon glass vessels — are neatly lined up on the floor, each holding mezcal that has been resting for five, eight, perhaps even 10 years.
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The Celebrity Spirits Boom Is Over. Long Live Dead Celebrities.

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By Aaron Goldfarb Verified
| VinePair Verified
The celebrity spirits boom has almost certainly come to an end. If there was a gold rush from 2017 — when Diageo bought George Clooney’s Casamigos for some $1 billion — until, say, 2024, an era when pretty much any celebrity (Michael Bublé? Terry Bradshaw? Elon Musk?!) could attach his or her name to a liquor brand and start printing money, those days have cooled. Casamigos sales dropped 18 percent in 2025 and George Clooney has moved onto NA beer.
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The 20 Best Vodkas for 2026

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By Aaron Goldfarb Verified
| VinePair Verified
What does it mean to be the best-selling spirits category in a world where people are supposedly drinking fewer spirits? Indeed, vodka sales, like all spirits sales, were down in 2025. And yet, vodka remains the country’s best-selling spirits category, moving some $7 billion in bottles, according to the Distilled Spirits Council, who once called it the “backbone” of the industry due to it accounting for around 30 percent of overall spirits volume.
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Interview

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What does it mean to be a journalist?

It means people are giving me more respect than I probably deserve. I prefer to just be called a: writer.

What tools and software do you use to do your job?

A Macbook. The Simon & Garfunkel Pandora station. Sometimes a glass of beer.

Did you work for your high school newspaper? If so, what did you do there?

No.