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Aashis Luitel

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Articles

Retail AI Terms Tracker

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By Aashis Luitel
| The Fashion Law
Artificial intelligence has been used across the retail industry for years, powering everything from product recommendations and personalization to search and customer service. Now, as generative AI and AI-powered shopping tools move into the mainstream, the technology is becoming a more visible part of the consumer experience – and a more prominent legal issue for companies across the retail landscape.
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The State of Play: How Retailers Are Adapting Their Terms in the Age of AI

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By Aashis Luitel
| The Fashion Law
The widespread adoption of artificial intelligence is changing what retailers have to account for in their legal terms. AI has long powered product recommendations, personalization, search, customer service, and other retail functions. But the rise of generative AI and agentic commerce is introducing a different set of interactions, as AI systems navigate retail websites and access content, use data to train models, and begin to act on consumers’ behalf in the shopping process.
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New Balance’s Decathlon Lawsuit Puts Post-Sale Confusion in Focus

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By Aashis Luitel
| The Fashion Law
New Balance is taking aim at Decathlon over a logo that appears on the retailer’s KIPRUN running shoes, arguing in a newly-filed lawsuit that the design infringes its “N” trademarks. In a complaint filed in the U.S. District Court for the District of Massachusetts on September 15, New Balance alleges that Decathlon is using a design on a number of KIPRUN models that is confusingly similar to the “N” marks it has used on footwear for decades.
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