Abbie Lundberg on Muck Rack

Abbie Lundberg

Verified
Gloucester
As seen in: MIT Sloan Management Review, Harvard Business Review, Flipboard, Kauppalehti, Tribune Content Agency, Talouselämä, IT Executive
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Abbie

Contact Abbie, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

AI Won’t Fix This - Tribune Content Agency

|
By Abbie Lundberg 
| Tribune Content Agency
AI Won’t Fix This MIT Sloan Management Review & Report   March 3, 2026 By Abbie Lundberg Abbie Lundberg is editor in chief at MIT Sloan Management Review. We are firmly in the digital age, awash in data generated on every surface and in every layer of every business. Yet, despite decades of investment in technology, time, and effort, many organizations are still not seeing meaningful returns.
Open in Who Shared Issue with article?

AI Won’t Fix This

|
By Abbie Lundberg 
| MIT Sloan Management Review
Column AI Won’t Fix This MIT SMR’s spring 2026 issue offers insights on where leaders should focus their efforts to succeed at digital transformation. Summary: MIT SMR’s spring 2026 issue includes articles aimed at helping leaders better manage and benefit from the seemingly endless ... amounts of data underlying their digital transformation efforts.
Open in Who Shared Issue with article?

Scaling GenAI: Get Big Value From Smaller Efforts - Tribune Content Agency

|
By Melissa Webster, George Westerman, Abbie Lundberg 
| Tribune Content Agency
Scaling GenAI: Get Big Value From Smaller Efforts MIT Sloan Management Review & Report   November 20, 2025 By Melissa Webster, George Westerman, and Abbie Lundberg Melissa Webster is a lecturer in managerial communication at the MIT Sloan School of Management. Her research focuses on how organizations communicate and implement new technologies, with particular expertise in digital transformation and AI adoption strategies.
Open in Who Shared Issue with article?
See all 35 licensed articles (45 Total)

Actions

Share this page

Get in touch with Abbie

Contact Abbie, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified