Abby Hammer -

We live in a subscription-based world. Subscriptions do our grocery shopping, pick out our clothes, take us places and monitor our health. Nothing is out of reach or off-limits for the recurring revenue model. For customers, it’s ideal. For vendors, there’s a big challenge. In a subscription model, the goalposts for customer retention move constantly. Customers expect products and services that know them, grow with them, and anticipate their needs.