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Articles by Abigail Plank
Challenging expectations: The insight behind the Currys ‘Sigh of Relief’ ad
There is an innate human need to feel seen, understood and well catered for. Yet brands often fall short of ensuring that their advertising is accessible and inclusive. An advert for technology retailer Currys centred on the concept of the huge relief felt by people with accessibility needs when they feel supported while shopping for appliances.
Challenging expectations: The insight behind the Currys ‘Sigh of Relief’ ad
There is an innate human need to feel seen, understood and well catered for. Yet brands often fall short of ensuring that their advertising is accessible and inclusive. An advert for technology retailer Currys centred on the concept of the huge relief felt by people with accessibility needs when they feel supported while shopping for appliances.
A child’s view: How NSPCC uses insight
Of all his work as a journalist and political organiser, Reverend Benjamin Waugh’s greatest accomplishment was arguably establishing the NSPCC, or the National Society for the Prevention of Cruelty to Children. The NSPCC, set up in 1884 as the London Society for the Prevention of Cruelty to Children, is the only children’s charity in the UK to have statutory powers to safeguard children at risk of abuse.
Insights on authenticity from MRSpride: 'Researchers have an obligation to tell those stories' | Feature
Inclusion has been a hot topic in recent years, but many attempts at representing diverse communities founder due to a lack of genuine engagement on the part of brands with the people they are trying to portray and represent. The MRSpride Show Up! Insights Summit 2024 showcased several examples of engagement with the LGBTQ+ community, with calls for greater involvement of people with lived experience in market research, the development of advertising and product design.
Making your inclusion meaningful: A personal perspective on disability identity | Opinion
One of my principles for inclusive research is to always think human. More inclusive research should be designed to help us broaden our perspectives of our audience and reach more people. Identity is fluid, personal, intersectional and uncertain – in a world of ‘tick box’ research, we need to respect that identity is not as easy to understand as this.
Charity funds PhD research on accessible transport | News
Taking place at UCL, Newcastle University and the University of Westminster, the doctoral studies will explore the use of augmented reality in mobile navigation for those with visual impairments. The researchers will also develop design practice to create policy and guidance for accessible travel spaces.
The special diversity challenge facing healthcare insight | Opinion
Market insights players serving the healthcare industry face diversity, equity, and inclusion (DEI) imperatives where the stakes are far higher than for the insights industry as a whole. In doing so, they are setting new best practices that every sector can apply. Data representativity can become a critical component of treatment safety, efficacy and overall patient impact in research for new treatment development.
RNIB research flags emotional experience of those with sight loss navigating public transport | Feature
Travel is an essential part of everyday life – but it’s not just getting from A to B. It’s about earning an income, catching up with friends and family and exploring new places. It’s the bridge that connects us to the wealth of experiences the world has to offer. For blind and partially-sighted people (BPSP), travelling independently is a critical factor in improving quality of life and achieving a sense of autonomy.
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