Liam Kay

The panel, called Rival Audiences, uses AI features such as synthetic personas, digital twins and knowledge bases to support study design and interpretation. Members of the panel are double opt-in verified and the panel uses Rival Group’s AI fraud detection system Survey Sentinel.

Businesses and public sector organisations use PeakMetrics to identify and monitor online narratives and anticipate risks to manage their reputation. The platform deploys AI agents to scan the information landscape for bots, deepfakes and malign influence to offer insight on why narratives spread and what is driving them. Narrative intelligence differs from social listening or media monitoring because it helps to identify the reasons for or forces behind narratives spreading.

‘IncAI’ combines translation, transcription and summarising functions with new AI‑supported moderation. The new AI moderator can handle text, video and audio responses in the 27 languages supported by the platform. Incling has brought together its existing tools under the IncAI name and said the launch is part of a wider programme of AI improvements the company is planning for 2026.