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Articles by Adam Bennett
Big Moves 23/10/26: Room on the Roster
There's been a glut of activity in the UK's creative and media agency market this week, with Greggs choosing a new creative partner, Coca-Cola retaining a global media partner and Deliveroo and Chopstix handing out new business. Leadership changes are on the agenda, too. M+C Saatchi has promoted Tom Firth to lead its UK creative agency, while Omnicom Media has named a new EMEA chief executive for PHD.
7 Winners Crowned by The Immortal Awards 2026 UK Jury
This year's The Immortal Awards judging continued on Wednesday, with a full UK jury day held in partnership with Framestore and Company 3 London. The day, hosted at Framestore in London, brought together an expansive group of the UK’s creative leaders to decide which projects, if any, were to be crowned UK Winners and qualify for the regional European round of judging.
Chopstix Appoints WPP Media’s Mindshare to Support Expansion
Chopstix has appointed WPP Media as its media planning and buying partner, with Mindshare tasked with supporting the Pan-Asian quick-service restaurant chain’s continued expansion across the UK and into France. The appointment comes as Chopstix looks to build on its recent growth, having established more than 150 locations across the UK, including high streets, shopping centres and transport hubs.
Big Moves 16/10/26: The Pitch Is Still in Play
There's plenty to keep British and Irish new business teams occupied this week. Lidl GB has launched a review of its creative account, Smart Energy GB is reconsidering its media arrangements, and WPP has secured the Electoral Commission's integrated business. Meanwhile, there's a significant change at the top of MSQ, with James Townsend arriving from Stagwell to lead the agency group, while Ireland's Curious Orange is expanding into experiential marketing.
ZEAL Sounds the Alarm on an ‘Apathy Epidemic’ in Experiential Marketing
Just 26% of UK adults recall seeing or taking part in a live brand experience in the past year, despite growing industry investment in experiential marketing, according to new research from ZEAL Group shared exclusively with LBB. The findings come from The Apathy Epidemic: How to Design Brand Experiences for Consumer Action, a new report commissioned by ZEAL Group and based on nationally representative research among 2,000 UK consumers, conducted by Censuswide.
Just Eat Delivers Global Creative Reinvention to Keep You in the Moment
Just Eat Takeaway.com has unveiled a major new global brand platform, 'Stay Just Where You Are', marking a sweeping creative reinvention for the delivery giant as it turns its attention from celebrity-led spectacle towards the ordinary moments in life that people never want to end. Developed in partnership with VCCP, the platform is built around a simple proposition: when people are enjoying themselves, the last thing they want to do is leave.
Can OOH Avoid Digital Advertising’s Mistakes?
One of advertising’s oldest media categories is attracting serious investment from some of its newest players. In the US, out-of-home (OOH) revenue reached a record $3.16 billion in the second quarter of 2026, an increase of 10.7% year on year, while digital out-of-home (DOOH) grew by 18.5%. Among the brands helping to drive that growth were Apple, Amazon, OpenAI and T-Mobile, reflecting an appetite for physical advertising among businesses that have helped shape the digital economy.
Meg Jordan Finds Creative Freedom in the Least Glamorous Places
“Shoreditch is full of a**holes, somebody's got to keep them clean.” It's an unusual proposition for a billboard advertising an eco-friendly alternative to wet wipes. But for Meg Jordan, creative strategy director at Among Equals, the campaign for WYPE remains one of her favourite pieces of work, and one that prospective clients are still referencing five years later.
Big Moves 09/10/26: A Changing of the Guard
There are some significant changes taking place at the top of the industry this week. WPP has appointed McCann's Tyler Turnbull to lead its creative business, while VCCP is preparing to say farewell to Adrian Coleman, one of the four partners who founded the agency nearly 25 years ago. Both moves mark the beginning of a new chapter for their respective businesses, although there is plenty of change taking place elsewhere.
Agent42 Is Building for a World Without the Marketing Funnel
The marketing funnel has always depended on a certain amount of order. Awareness comes before consideration, consideration before purchase, and different parts of that journey have traditionally been handed to different teams, agencies and disciplines. As far as Agent42 is concerned, there’s a big problem with that logic - specifically, that any semblance of ‘order’ is becoming a thing of the past.
Is the “Ozempification of Culture” Coming for Brands?
OK COOL has used its sixth annual trend report to argue that brands need to know when to stop refining and start taking creative risks, after 73% of respondents said optimisation is “ruining their lives”. You can download and read the report for yourself via this link. The creative agency’s ‘The Societal Ozempification of Personality and the Fight for System Reset’ report is based on a survey of more than 2,900 “culturally engaged respondents” across multiple generations and markets.
FleishmanHillard’s Chaos Theory: If Everyone Wants Bold Work, Why Does It Keep Getting Safer?
There is no great shortage of marketers prepared to argue for bold creative work. According to new research from FleishmanHillard and Contagious, 88% of marketing leaders believe it drives the greatest impact. The report’s more awkward finding is what happens next: most of their organisations are still producing predominantly safe work.
Small W•rld Wants to Build the Creative Agency Around Creators
Small W•rld has spent the past few years arguing that brands need to behave more like entertainers. Having grown 283% over three years and roughly doubled in size over the past 12 months, the agency is now trying to turn that challenger proposition into something more substantial: a creative agency that combines brand-building rigour with creator and social expertise.
Big Moves 02/10/26: The Brief Keeps Getting Broader
This week’s moves point to a familiar theme for agencies - the previously neat dividing lines between disciplines are becoming blurrier than ever. Frasers Group has handed M+C Saatchi Talk a brief spanning PR, search and AI visibility, while Raisin UK has put creative and media together at Ponderosa. Lionsgate’s £26.5m appointment of Arena Media adds another sizable consolidated account to the mix.
Can Brands Still Connect to Shared Culture in a Fragmented World?
Not so long ago, it was much easier to imagine that large numbers of us were watching the same things. Millions enjoyed the same television programmes, listened to the same radio stations, read the same newspapers and, in between all of that, saw many of the same ads. For brands, that meant there was a much more obvious set of shared references to work with. That’s rather less true today.
LBB Launches New Site to Connect Creativity, Talent and Growth
Little Black Book (LBB) is launching a completely redesigned website built to make it easier for the creative industry to discover great work, find the talent and companies behind it, and create growth opportunities around those connections. At the heart of the redesign is a simple idea: creative work does not exist in isolation. Behind every campaign, film, piece of design, production or creative idea is a network of people and companies that made it happen.
Spotlight: the loneliness behind the laptop
Adam Bennett unpacks the loneliness your team perhaps isn’t telling you about Let’s be honest: most leaders think their hybrid model is working. The meetings are booked in, the Slack channels are alive, and there’s always someone replying to emails at 9pm. It looks connected. But increasingly, what I’m seeing – and what our new research confirms – is that the reality underneath is very different.
Security stack misconfigurations are still slipping through the cracks
In today’s fast-paced cyber threat landscape, it’s more critical than ever to tightly manage your organization’s security stack. Yet a surprising number of organizations, large and small, are still struggling to do this effectively. In this article, we explore the problem of security stack vulnerabilities and misconfigurations, as well as the underlying causes and impact.
ADAM BENNETT, Author at Dallas Examiner
Posted inEducation Dallas ISD has opened five new elementary schools as part of the Bond 2020 program, which was the largest bond in the state’s history, and is set to open 16 replacement campuses over the next year. Ask Terri! about My First Bank Account Terri Thomas, host of Ask Terri! talks to 16-year-old about opening her first bank account.
Detect and Destroy Cyber Threats with Red Piranha
By Adam Bennett, CEO, Red Piranha Red Piranha is Australia’s leading cybersecurity technology and solutions developer, manufacturer, and official member of Team Defence Australia for advanced cybersecurity solutions. Dedicated to delivering ironclad information protection, Red Piranha uses automation, advanced technology, and skilled personnel to provide superior security solutions to organizations of all sizes.
Applications for the SparkLabs Cultiv8 cleantech accelerator are open
Agri-food tech accelerator, SparkLabs Cultiv8 has opened applications for its sixth agri-food tech accelerator. The first cleantech program ran last year. SparkLabs Cultiv8 partner Malcolm Nutt said that with momentum for the sector was increasing rapidly, both in Australia and globally, they plan to focus once again on cleantech agri-food companies in 2024.
Kiwi product development insights platform Ideally lands $2 million Seed round
New Zealand customer insights innovation platform Ideally has raised $2 million in a Seed round as it looks to expand its presence in the Australian market. Auckland VC Icehouse Ventures backed Ideally, which emerged from TRA Labs and Previously Unavailable – the partnership behind brand tracking phenomenon Tracksuit. Ideally’s self-service platform tests product-market fit, delivering statistically valid responses and AI-generated summaries from 400-plus people in a target audience.
Give it a Nudge host Steve Grace shares the 10 things he learnt from 100 episodes of his podcast
What a journey it’s been – we’ve just celebrated our 100th episode! We kicked off this podcast at the end of 2020, right in the thick of the pandemic when there wasn’t much else to do. Originally, Give It A Nudge was an idea as a unique recruitment tool – a way to tell the stories of the incredible founders we work with at The Nudge Group. We’ve always believed that effective startup recruitment is about selling the founder first, then the mission and the actual job is the last part.
Australian Business Growth Fund backs skin cancer prevention clothing brand Solbari with $10 million
The federal government-backed Australian Business Growth Fund (ABGF) has backed it second business run by a woman, tipping $10 million into clothing brand Solbari, which produces clothing, hats and accessories focused on sun protection. Founder and CEO Johanna Young launched Solbari in 2014, having moved to Melbourne from Europe in 2011 following a career in financial services with the likes of Credit Suisse and Goldman Sachs.
Cicada Innovations finds partnerships are as important to deep tech as funding when it comes to success
The biggest impediment to Australia shifting from a services-based industry to one based on science and engineering is a longstanding deep tech “scaleup problem” according to a new report from incubator Cicada Innovations. The inaugural “Cicada x Tech23 2023 Insights” report is based on data from 128 deep tech applicants to Cicada x Tech23 2023, as well as insights from Cicada’s 23-year tenure as a deep tech incubator.
How Apple taught Sony a critical lesson about disruption - and how to avoid it happenning to you
It’s reasonable to imagine that if you’ve grown up in an industry, perhaps worked in one or two companies within it over two or three decades, and been regularly promoted into more senior roles, that you might self-identify as an industry expert. After all, you’ve probably seen it all right? asks Adam Bennett author of Great Change – the WAY to get big strategy done.
How Apple taught Sony a critical lesson about disruption - and how to avoid it happening to you
It’s reasonable to imagine that if you’ve grown up in an industry, perhaps worked in one or two companies within it over two or three decades, and been regularly promoted into more senior roles, that you might self-identify as an industry expert. After all, you’ve probably seen it all right? asks Adam Bennett author of Great Change – the WAY to get big strategy done.
5 steps to leading successful business transformation
We’ve all seen a transformation program fail or go off the rails. Although difficult, now more than ever, our organisations need to successfully transform. That’s because despite the massive disruption we’ve collectively experienced over the last several years, we’ve not yet reached “peak change.” Global forces such as Artificial Intelligence, the Climate Crisis, technological change and geo-political pressures will continue to significantly impact our organisations.
Obviously, the world is changing... but what about your company’s hidden challenges?
It’s become empirically obvious to every executive that the world is changing, and that this change is accelerating. Artificial Intelligence is disrupting business models across retail, banking, insurance, health, and professional services, and everything in between. Climate change will force the rethink of manufacturing, construction, transport logistics, mining and aviation.
How Apple taught Sony a lesson in disruption and what you can learn from it.
It’s reasonable to imagine that if you’ve grown up in an industry, perhaps worked in one or two companies within it over two or three decades, and been regularly promoted into more senior roles, that you might self-identify as an industry expert. After all, you’ve probably seen it all right? asks Adam Bennett author of Great Change – the WAY to get big strategy done.
How Apple taught Sony a valuable lesson about disruption - and how to make sure it doesn't happen to you
It’s reasonable to imagine that if you’ve grown up in an industry, perhaps worked in one or two companies within it over two or three decades, and been regularly promoted into more senior roles, that you might self-identify as an industry expert. After all, you’ve probably seen it all right? asks Adam Bennett author of Great Change – the WAY to get big strategy done.
Seven common mistakes leaders make when spearheading change
According to McKinsey & Co, over 70 per cent of transformation projects fail to meet their objectives, and it’s fair to say that every executive who’s been involved in leading transformation has at some point found it very difficult. After leading and advising on transformation for more than three decades as a CEO, CIO, and a management consultant, I’ve experienced these difficulties first hand.
Great Change: The WAY to Get Big Strategy Done
Author: Adam Bennett Review by: Chris Preston Straight out to bat, and I’m going to declare on this one – I love Bennett’s book. Having spent years with my sleeves rolled up and hands deep in the engine of change, every word he’s written speaks to me. He’s pragmatic, sensible, human and humorous about change, and it, combined, achieves the impossible – making me want to take part in a transformation process.
Great Change: the WAY to get big strategy done
Adam Bennett, a former CEO and former CIO of a prominent Big-4 bank, boasts a track record of advising and spearheading triumphant transformation initiatives within renowned corporations spanning Australia, the Asia Pacific region, the Middle East, and the United Kingdom. Currently, he serves as the principal of Great Change Consulting and holds the position of Adjunct Professor at the University of Technology, Sydney.
7 mistakes to avoid when spearheading change
According to McKinsey & Co. over 70 per cent of transformation projects fail to meet their objectives, and it’s fair to say that every executive who’s been involved in leading transformation has at some point found it very difficult, writes transformational expert Adam Bennett, author of Great Change – the WAY to get big strategy done.
Why sticking with ‘it’s how we do things is a recipe for disaster
My observation over three decades working as a CEO, big-4 bank CIO, and management consultant is that most organizations have a strong inbuilt default to maintaining their traditional ways of doing things. This isn’t surprising because I imagine we’ve all heard stories about how difficult it is to truly transform an established organization, and like me, you’ve probably also seen ambitious programs start enthusiastically, and then over time fail to build momentum, or slowly die on the vine.
5 steps to leading successful business transformation
If we’re honest, we’ve all seen a transformation program fail or go off the rails. Although difficult, now more than ever, our organizations need to successfully transform. That’s because, despite the massive disruption we’ve collectively experienced over the last several years, we’ve not yet reached “peak change.” Global forces such as Artificial Intelligence, the Climate Crisis, technological change, and geo-political pressures will continue to significantly impact our organizations.
4 ways to cultivate a transformation mindset and why it matters
We live in an incredible time of disruption, change, and opportunity. We’ve not reached ‘peak change’ yet, and the combined weight of several different forces – including artificial intelligence, climate change, geo-political forces, technology development, and other macro and industry trends – means that this pace of disruption is likely to keep accelerating.
Why sticking with ‘it’s how we do things’ is a recipe for disaster
My observation over three decades working as a CEO, Big Four bank CIO and management consultant is that most organisations have a strong inbuilt default to maintaining their traditional ways of doing things. This isn’t surprising because I imagine we’ve all heard stories about howdifficult it is to truly transform an established organisation, and like me, you’ve probably also seen ambitious programs start enthusiastically, and then over time fail to build momentum, or slowly die on the vine.
How leaders can foster a culture that inspires employee loyalty
Employee loyalty is as valuable and sought after as skills and experience. Reliable, dependable, tried and tested, no executive can deny the depth of appreciation held for loyal employees. There, through thick and thin, loyalty is a soft skill set; truffle-like in its rare and exquisite desirability and equally as difficult to find. Employee loyalty is great for business.
How CEOs can maximize their energy to boost work performance
As a CEO, energy is one of your most valuable currencies. You must be at your best each day while establishing vision and strategy, stakeholder management, brand reputation, investor relations, talent management, risk management and much more. Picture your body and mind as a cell phone battery. Each morning, you start in the green, but with every decision and action, a percentage of that battery depletes. Energy is a limited resource that needs recharging at some point.
How entrepreneurship education can unlock hidden potential
The wheels of cultural change turn slowly. Globally, we are certainly experiencing progressive shifts toward improved diversity and equity in most industries. There are more people than ever pursuing entrepreneurship. Yet statistically, successful founders are still far more likely to be young, university-educated men than any other demographic, according to a study by the Global Entrepreneurship Monitor.
A leader's guide to navigating toxic colleagues
Over three decades in corporate and consulting environments I’ve been lucky to work for and with some amazing people. They’ve been positive, constructive, and inspirational, and created great environments where much was achieved. At the other end of the spectrum are those toxic personalities who rampage through organizations damaging the very fabric of their businesses. These characters are the easiest to recall, most humorous to observe, and absolutely the worst to work for.
Why we need to close the gap between developing strategy and implementing it
It’s become a truism of corporate life that transformation is difficult. According to Harvard Business Review, over 70-80% of transformation projects fail, and reflecting on my thirty years of leading change there’s clearly a gap between developing a strategy and successfully implementing the organizational changes required to make it a reality. A traditional Japanese proverb highlights this gap, stating that “A vision without execution is a daydream.
Why leadership is a key driver of business transformation
When I was a kid in year 7 physics class, I learned about the three laws of motion first published by Sir Isaac Newton in 1687. The first law states that a body continues in its state of rest, or motion in a straight line, unless a force acts on it. Now, after more than 30 years working on transformation as a management consultant, a big 4 bank CIO, and as a CEO, I realise that Newton’s law could also have been describing how companies work.
Attitudes toward menopause in the workplace need to change
Menopause is a natural phase of life experienced by almost every woman, bringing about profound hormonal changes. While often seen as a personal journey, menopause can significantly impact women in the workplace, including those in senior leadership positions. The physical and cognitive symptoms associated with menopause present unique challenges for these leaders. However, we can unlock these leaders’ true power and potential by understanding and addressing menopause.
7 steps to build alignment between your board and executive team
Given the variety of different forces impacting companies, such as the rapid take up of artificial intelligence, geopolitics impacting supply chains, inflation putting upward pressure on interest rates and employment costs and technology change inspiring new business models, it’s become obvious that most will need to transform to remain profitable.
Why transformation efforts fail, according to this expert
According to global research firm McKinsey & Company, more than 70 percent of transformation projects fail to meet their objectives, and it’s fair to say that every executive who’s been involved in leading transformation has at some point found it very difficult. After leading and advising on transformation for more than three decades as a CEO, a ‘big four’ bank CIO and a management consultant, I’ve experienced these difficulties firsthand.
Why building the right team is key to successful transformation
| |6 minute read After working on organisation transformation for over three decades, I’ve observed that success or failure is ultimately dependent on the scale and ambition of leaders, the skills and temperament of the team, and the power and patience of its resisters. Above all, transformation involves a competition of ideas, views, biases, hopes and aspirations of an organisation’s leaders and employees, with no guarantee that any particular idea or view will win.
IMHO: Seven steps to build alignment between your board and executive team
OPINION: Given the variety of different forces impacting companies, such as the rapid take up of artificial intelligence, geopolitics impacting supply chains, inflation putting upward pressure on interest rates and employment costs and technology change inspiring new business models, it’s become obvious that most will need to transform to remain profitable.
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