‘14% of small business owners said they would not hire a woman or someone from an ethnic minority for fear of "tribunals" or accusations about workplace discrimination. This rose to 18% among male business owners.’Our first reaction when we saw that was ‘is this statistic from 1972?’. Then we looked at the source, AXA Insurance. As a general rule, you’ve got to be careful with ‘research’ published by businesses and distributed by press office.
You've flashed her a smile. You've meticulously timed your trips to the printer to coincide with hers. You've made her laugh with your witty repartee. And yet, somehow, you're still stuck firmly in the friend zone. Don't be disheartened. Research by the University of Kansas has found that she probably doesn't realise you're making the first move. The study, published in Communication Research, got 52 pairs of single college students to talk to each other for 10 minutes.
What gets measured gets done. As true now as ever. But what if we’re measuring the wrong things? What if our choice of metrics is clouding our vision and actually harming our chances of long-term success? ‘Look at internal rate of return,’ suggested Harvard Business School professor Clay Christensen, when MT met him recently. ‘The numerator is profit, the denominator is how long it takes to get money out after I put it in.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".