Our team recently attended TikTok World in New York City, one of the most exciting events in the digital advertising space. From major product announcements to partner-only insights, the event offered a clear look at where TikTok is headed and what advertisers can expect next. The TikTok Takeover TikTok World was a multi-day experience across New York City, bringing together agency partners, creators, brand executives, and TikTok team members from around the globe.