Adrienne Kmetz

Do what only the CEO can do. I’ve only reported to CEOs in my career – 10 people over 20 years. Here's the single best piece of advice I can give: You have a special role, and your job is to make things happen that only you as the CEO can. Spend 90% of your time leveraging your title, network, experience, creativity, and vision. Don’t slow things down by meddling in day-to-day deliverables under the guise of being “hands on”.

Last spring, I indulged my inner paleontologist (and let’s face it, child) and took an RV trip entirely centered around dinosaur tracks. We went to three sites, as well as some other geological and petroglyph sites, and spent nights in our camper planning out the next day’s adventure. They’re even bigger and more magical in person, especially when you realize the sheer size and weight of the animals making prints that can fit my hand three times.

No budget, no time? No problem. Here's a list of 8 DIY-friendly ideas you can do for free in under 2 hours. “No one on the team has the time, and we don’t have the budget to hire anyone.” How many times have I caught myself saying that about a new idea or campaign that comes up? Even if it’s all true, with everyone chronically online, unfortunately we can’t afford to ignore our digital presence. A little "online elbow grease" can make your organization easier to find and support.