Without a doubt, many of us, upon opening our Facebook, Instagram, Tiktok, or any other social media account and looking at the saved files section, would find dozens of saved but forgotten links to articles, videos, and other materials. This action can be called “bookmarking”— a process during which we can save various online content and then easily find it in one place. But how does it happen that we save and accumulate so much, yet never return to it?