Ann Marie Kerwin

Measuring engagement with brands’ and influencers’ social posts requires several different views to understand how campaigns are performing. An engagement rate of 0.06% could be average on one platform but abysmal on another. And examining engagement rates by industry can help marketers understand whether their posts are over- or underperforming. Insider Intelligence’s Industry KPIs now have updated engagement metrics from Rival IQ that allow marketers to put their performance in context.

Ecommerce email conversion rates have dropped dramatically since more marketers began using automated email marketing in 2021, following the pandemic-induced shift to online shopping. Why are email conversion rates so much lower than they were in 2020? The total number of emails has soared thanks to the wider use of email automation, which has displaced the use of scheduled campaigns with select cadences. How many more marketers are using automation this year?

When we look at activities and devices, Latin America leads the world in five time spent categories: PC/tablet, mobile, social/messaging apps, music streaming, and online media. No other region leads in more than two categories. North America and Western Europe top one category each, while Asia-Pacific and Middle East and Africa lead in two apiece. By contrast, all subregions in Asia and Europe are last on the list in a handful of categories.